"Charli vs. Dixie," our new competition series starring Charli and Dixie D'Amelio, is now streaming on Snap. In the series, Charli and Dixie go head-to-head in epic challenges that test their bravery, athleticism, and ingenuity, while their squad of famous friends judge from the sidelines.
A new installment of the 10-episode series drops every other day through early December.
While the competition is fierce, at the end of the day, the star social media sisters are both fighting for good causes. The $50,000 grand prize will be going to the charity of the winner’s choice — Dixie is playing for mental health organization Active Minds and Charli is playing for the United Nations Children's Fund (UNICEF).
To celebrate the premiere, Snap commissioned LA-based artist Robert Enoe to spray paint mural art on Melrose Avenue in Los Angeles, across the street from the famous Pink Wall. Fans could take photos in front of the mural and declare their allegiance to Team Charli or Team Dixie.
Based on an original Five All in the Fifth idea, we produced the project alongside Westbrook Media. This is the first Snap series that Five All and Westbrook have teamed up on. A second, starring Megan Thee Stallion, will premiere in early 2022.